We are more than used to supermarkets
selling a wide array of products under their own label, considerably
cheaper than similar original products. We secretly enjoy the bargain
and thank them for doing that when we are trying to live on a tight
budget.
It is exactly the same in business. When companies are looking for
ways to expand their services offer without having to invest thousands
of pounds in creating the technology and infrastructure behind it, they
can do so by turning to companies providing White Label solution. Take
websites for example: Expedia offers its own to power travel websites;
LoveFilm has a business solution to power DVD rentals for large retail
stores; book stores use a solution from Amazon for their online
operations; hosting service providers and franchises offer websites by
Zed Zed Productions. To understand it better one might use the analogy
with outsourcing: without creating excessive overheads themselves the
companies are using facilities of the specialized
manufacturers/suppliers to create their products at reasonable cost.
So if your company is a cleaning services franchise for example, not
only will you be able to provide your franchisees with necessary
training, supplies and marketing literature, but also offer them a
website with your unique design and features readily available for them
OR with their branding, logos and information to start generating
business opportunities. Alternatively you can get into a very
competitive but ever growing e-commerce market yourself and establish an
company using someone else’s proprietary white label website builder
solution. And with technology back up already sorted you will find
yourself often times in a much better position to compete with
established providers, regardless of the market you are aiming at.
As the market puts time, convenience and cost pressures on
businesses; complementary skills, minimal start up time and easy access
to existing technology becomes vital for strengthening market position.
Small local businesses have a chance to have their share of a larger
market, while large companies are able to penetrate local or niche
markets almost instantly.
If the benefits to company interested in adopting or ecommerce
solutions are obvious: cost savings, services diversification, quick
market penetration, etc then the benefits for companies who have
invested thousands of pounds in development of online platforms which
often are also then USPs are not obvious at all! The answer lays in a
concept known as “cooperation”, activity not highly valued by businesses
in the past, but quickly becoming a good practice for forward-looking
businesses of the present. Agility, transparency, diversity, speed of
information routing, dynamic pricing, widening of audience reach, full
accessibility through online technologies – these are the words that get
everyone’s hearts racing faster, and these are consequentially the
benefits of white-label cooperation. Advantages of combining
capabilities to meet ever changing demands of the market and customers
are endless and if executed properly will benefit all stakeholders
involved. Simply by building a brand around an existing hi tech system
to deliver an amazing all-in-one solution to the customers, creating a
one-stop shop for all their needs is a right way forward.
Purchasing a white label solution may not be the ideal way you see
your business moving forward, but often times it’s the most reasonable
and cost-effective choice for growth and expansion.
Source: Google.com
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