How To Sell Downloadable E-goods On The Web

Digital goods, which also go by the names electronic goods, e-goods and downloadable products, are an important part of e-commerce. People are getting used to purchasing tangible products on the internet, but digital goods are quickly gaining ground too. These names are used to describe goods that are stored, downloaded and used in an electronic format. Such products include but are not limited to e-books, software, music files, digital images, e-tickets and html templates. They can be downloaded via a link either from the ecommerce web site itself or in an email.

The buying and selling of digital goods are becoming a very profitable business with huge potential for more growth in the years to come. Online shoppers are getting used to purchasing and using e-goods and often like it better than tangible goods. There are a few major differences between physical goods and electronic goods. Not to say that electronic goods are better than physical goods, but there are some key advantages. Here are just a few to consider:
- No inventory
- No shipping
- Little to no startup cost
- Consumers get instant gratification
- Transaction is completed in seconds
- Costs the same to sell one or thousands
If you are interested in starting an e-commerce business and do not have a lot of money then it’s a good idea to sell downloadable e-goods. If you already own an online store and would like to offer your customers more choices then try selling egoods alongside your other products. There is such a wide variety of egoods which makes incorporating them into an existing online store very easy. An e-commerce solution which provides its clients the ability to sell downloadable e-goods should have a few of these basic functions:
- Automatic product download
- Multiple file download for one product
- Customized download rules that give you the option to select # of clicks or # of days the link is valid for and also the option of only allowing the customer’s – IP address to download the product
- Have the option of no shipping
- Product option and product variable specifications
- Simultaneous tangible goods and e-goods checkout
- Encrypted URL for added security
Just listing electronic products on your ecommerce website is not enough to skyrocket your sales figures. You have to market your electronic goods as much as you would your physical products. There are many methods you can use to promote digital goods on the internet. One of the most effective methods is to start an affiliate program, which happens to be a lot easier than starting an affiliate program for physical goods. One of the largest marketplaces for e-goods on the web is ClickBank, they specialize in e-books and software. You will be able to access thousands of affiliates by joining their program. Another good tactic is to search for product directories that feature the form of downloadable products that you sell and get listed there. There are a lot more creative ways to promote your digital goods, just put your thinking cap on.
There are specific tools required to successfully sell digital downloads on the internet. It starts with using the right ecommerce solution. When you have the proper tools, you will be able to sell as many digital products to as many people as you’d like. Sell it by itself or alongside other products, the choice is yours.

Source: Google.com