Thursday, 3 October 2013

International E-commerce Techniques

As the growth of online shopping spreads worldwide, an increasing number of businesses are looking to capitalize on this trend by starting an international e-commerce site to sell their products globally. As online shopping becomes more popular around the globe, online stores in the United States are seeing an increase in web users from overseas. The problem is a lot of these online stores are not able to handle orders from abroad. Simply having the ability to send products abroad is not enough to satisfy all of your overseas customers. You must make their shopping experience as easy as possible, this includes having a great translator software, having the ability to receive payment in their currency, and using a reliable global delivery service.
There are a number of challenges you should expect to encounter when creating an international e-commerce business. They include the following:
Communication barriers – Even though English is the most widely accepted language on the web, it cannot take the place of a person’s native language. To make sure that all visitors can fully comprehend what it is you are selling and how to properly use it, you need to have your site translated into several languages. You will need a very precise translator software to get the job done.
Forms of payment – Customers from other parts of the world expect to pay for products with their own currency. You cannot have an international e-commerce business without the ability to accept different currencies from around the world.
Shipping issues – How successful an ecommerce business is depends on being able to deliver products on time at a decent price. Doing this for your global orders is even more complicated. You have to have a reliable global delivery service to carry out this job for you.
Tariffs and duties – You are subject to the tariffs and duties set up by the different destination countries when you ship to your overseas customers. You must find out what they are and let your customers know so they are not surprised by hidden fees.
Import/Export regulations – There is also a chance that your products are going to be subject to import or export regulations. Figure out whether or not you are able to send your products outside of the United States and if they will be accepted by the different destination countries.
A good way to take care of most of the international e-commerce challenges is to use an ecommerce solution that is able to do the following:
- Offer multiple language translator software to translate basic words in the product name, category name, description, images and teaser sections
- Display price conversion for the different currencies on the website
- Can be integrated with payment processors that handle international payments
- Calculates shipping in real time for major global delivery service companies such as UPS, USPS, DHL, FedEx, Canada Post and Australia Post
- Supports all advanced tax calculation techniques
- Allows international date formatting
There are also several things you can do to provide better international e-commerce in addition to using the right e-commerce solution. The first thing you must do is inform all of your global visitors of your ability to accept their order. To be able to do this you need to use a lot of visual indicators throughout your web site such as flags to indicate available languages and special links to display global shipping policy. If there are additional fees, be sure to let customers know about it before they place the order. A smart way to increase conversions and reduce returns is to provide very detailed instructions on how to return an overseas order. An even better way to acquire more international customers is to lower the cost of shipping your products abroad.
Combining the correct ecommerce solution with a few on-site techniques is the winning formula for building a successful international e-commerce business. Expose your products to more online visitors by using a multiple language translator software. Get them to make a purchase by making the order process as easy to understand as possible. With the correct payment processor and global delivery service, the order can be completed without any problems.

Source: Google.com

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