The world of website designing is
evolving at a fast pace. Gone are the days, when dynamic websites would
have been enough to suffice the need of online businesses. Today,
businesses seek to harness more benefits from their online portals.
Websites are not just a means to display products and services; rather
they are the face of online brands for businesses. This drastic
evolution in the basic requisites of online businesses has resulted in
the introduction of new designing concepts that can cater to these
changing needs. One such concept is that of responsive web designing.
A responsive web design is that form of design which adjusts its
dimensions and other elements as per the size of the device on which it
is being viewed. Such web designs are a common feature these days
especially in the ecommerce land. Responsive web design is the first
choice of ecommerce store owners who want to enhance the usability of
their store and expand its reach.
Choosing Magento for Your E-Commerce Venture
The ecommerce industry is growing steadily. By 2012, U.S. alone is
projected to account for $335 billion of ecommerce sales. With the
growing number of online customers, the number of online stores is also
increasing rapidly. However, to launch a successful web store, it is
essential to begin by choosing the right platform. Enter Magento, aptly
called the platform for growth.
Magento is a renowned name in the ecommerce industry whose rich
feature set, scalability, flexibility and robustness has found
appreciators in ecommerce industry pros. It is the fastest growing
ecommerce solution in the market today, with 750,000 downloads already.
Magento has numerous features that make it a favored choice for
developing online stores. But, the most acclaimed feature of this
development platform is that it supports responsive web designs. This
means, websites built using Magento are highly responsive and can be
viewed across various platforms including desktops, laptops, tablets and
smart phones.
Why is Magento Responsive Web Design Favorable?
Magento responsive design is a hot topic in the designing fraternity
currently. Several business owners are exploring the avenue of
responsive web design to expand the capabilities of their ecommerce
stores. As a result, a large number of responsive themes and web
templates are available for the Magento development platform.
A few years ago, when the concept of responsive design surfaced in
the web arena, it created several ripples. It bestowed users with the
freedom of viewing a website on variety of devices including tablets,
smart phones and computers. This design does not solely affect the
overall layout of a site, but also alters the videos, images and content
displayed on your ecommerce store.
Advantages of Magento Responsive Web Design
There are numerous advantages of opting for Magento responsive
design, the main advantage being- you need not create multiple websites
to be viewed on multiple platforms. You can have a single online store
that displays all your products, remains unaffected by the format of the
screen, browser or platform on which it is viewed. It considerably cuts
down the development cost.
At the same time, it reduces the operational costs involved in
maintaining multiple websites. Isn’t this what every website owner
desires- saving money while getting a fully functional online Magento
store.
Another reason to opt for Magento responsive design is to search
engine optimization. As you design a single website that will be
operational on multiple platforms, your store will be more accessible
and thus, will get more hits. Furthermore, all the traffic influx
generated by these hits is directed to one place- your ecommerce store.
This is highly beneficial from SEO point of view rather than having
different websites for different devices. In that case, the traffic of
each website would be competing against one another.
Ecommerce websites built using Magento platform are highly scalable
and responsive. Moreover, they are search-engine friendly and can handle
heavy traffic influx. Thus, if you wish to unveil a successful online
ecommerce venture, opting for responsive Magento design will be a smart
move.
Source: Google.com
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