One Page Checkout For Your E-commerce Site

The checkout page is one of the most important parts of an e-commerce business. It’s the final step in the order process and ends up making or breaking a sale. Traditional checkout is broken down into more than one step to complete an order whereas one page checkout lists each step onto a single page. This makes life easier for the customer which in turn will decrease shopping cart abandonment rates for your business. The higher the conversion rates, the more revenue for you.
Online stores that use traditional checkout have experienced upwards of 60% shopping cart abandonment. Consumers become frustrated if too many steps are required to place an order. In most cases, the longer it takes to go through this entire process, the more likely people will change their minds. That is why so many people start entering information in the beginning of the checkout process and then decide to leave midway. Multiple page checkout is at another disadvantage, people have to wait for each page to load and online users generally lose patience quickly.
One page checkout on the other hand, is known to be both more convenient and faster than traditional checkout. Some studies show that single page checkout has the ability to increase conversion rates up to 70%. It reduces the number of steps and lets customers complete their order without any frustration. There are still some people who like to do things the old way. There is a slight learning curve involved to get accustomed to this new system and some people find it difficult to adjust right away. If not done correctly, one page checkout will seem overwhelming, because too much information takes up that page. Customers may be discouraged from completing the entire form.
There are specific tips you can use to improve your one page checkout. The best technique is to keep it short and simple. Don’t require the consumer to fill out too much information, keep it to a minimum. Display error messages as he or she is filling in the information, not after the information is submitted. Make sure you add clear directions on how to fix the error. Also, break down the different sections on the page to guarantee that the customer will not get confused about what to fill out.
Key Features of One Page Checkout
- Shipping options
- Shipping address
- Billing address
- Complete order details
- Payment options
- Payment details
- Coupon or promotional code section
- Order confirmation
Besides having a single page checkout for your e-commerce site, there are many other ways to decrease shopping cart abandonment and increase conversions. Try to include some or all of the following features to your checkout page:
- Show product images in the shopping cart
- Display security logo to make customers feel that their purchase is protected
- Give new users the ability to check out as a guest instead of making them register first
- Lower the cost of shipping
- Make it as easy as possible to change color, size or quantity of items in the shopping cart directly from the checkout page
- Offer as many payment options as you can
- Include customer service contact information such as phone, email or live chat
- Add return policy
With a one page checkout, ecommerce businesses are able to turn more visitors into customers. The first step is to choose an ecommerce solution that offers the simplest and most reliable checkout software so you can give online shoppers the best shopping experience and retain more customers. With the right solution, you will be able to improve all other aspects of your online store.

Source: Google.com